CPRC’s Best Quarter Yet: How Cutting Paid Ads (and Doubling Down on Community) Made Q4 2025 Our Breakout Moment ☕♻️

Q4 2025 was our strongest quarter in CPRC history.

Not because we “did more marketing.” Not because we threw money at ads. But because we stopped paying for noise—and started investing in what actually works: truth, community, and mission.

Over the past few months, we made a simple decision: cut the useless advertising fees and put that energy into sharing CPRC the way it’s meant to be shared—through real conversations, real people, and real local momentum. And it paid off.

The shift: from paid clicks to real connection

We learned something the hard (and valuable) way: paid advertising can get attention, but it doesn’t always build belief. CPRC isn’t a gimmick product—it’s a practical sustainability tool that works best when people understand the “why” behind it.

So instead of trying to “optimize impressions,” we focused on something better:

• telling the CPRC story clearly

• showing the actual problem (pods going to landfill because they’re hard to separate properly)

• proving that a simple tool can unlock real recycling at home, in offices, and beyond

• inviting people into a community—not just a checkout page

That message came through loudest in our press.

Our Oct–Dec press appearances helped turn our mission into momentum

In fall and early winter, CPRC was featured in multiple outlets highlighted on our site’s Press Appearances page—including The Monmouth Journal and the Asbury Park Press.

The Monmouth Journal feature captured what we’re all about—young innovators solving a “small problem with a big impact,” and proving that sustainability and convenience can coexist.

Then came the moment that supercharged our quarter: the Asbury Park Press story (Dec. 3, 2025).

The result: record momentum (and a week we’ll never forget)

Right after the Asbury Park Press feature, we saw an immediate surge—12 new customers joined the CPRC community in just 48 hours, helping us hit our highest weekly revenue in company history.

That wasn’t luck. That was the compounding effect of:

• earned media over paid ads

• mission over marketing fluff

• community trust over “targeting”

And that momentum carried through the rest of Q4—making it our best quarter yet.

Why this matters (bigger than a quarter)

We’re proud of the sales. But we’re even prouder of what they represent:

Every new order is another household choosing to recycle pods the right way. Every press story is another set of readers realizing: “Wait… coffee pods aren’t really recyclable unless you prep them.” Every person who shares CPRC is helping build a cleaner coffee culture—one cup at a time.

Thank you (seriously)

To everyone who read an article, shared a post, told a friend, bought a pack, or emailed us encouragement—thank you. You’re not just customers. You’re the CPRC community.

And to the journalists who took our mission seriously—thank you for giving sustainability a local spotlight.

Q4 2025 proved something we’ll be carrying into all of 2026:

We don’t need to buy attention. We need to earn trust—and keep delivering real impact.

Onwards. ☕♻️

Sincerely,

The Team